AITO M7 received 5,800 firm orders in the first three days of National Day, accounting for nearly one-third of HIMA’s firm orders in the same period, and this figure came from channel-side aggregation while the official full battle report had not yet been released—in other words, it may be a “conservative” rather than a “promotional” figure.
1. Horizontal Comparison: Where Does 5,800 Place Within HIMA
A prominent share: in the first three days of the National Day holiday, HIMA’s full lineup had about 18,500 firm orders, of which the AITO M7 alone contributed 5,800—nearly one-third, the largest contribution among single models in the same period.
“New cars queuing up” highlights the substance: at the end of September HIMA launched four new cars in quick succession—the Luxeed RX, refreshed Luxeed R7, S7 pre-sale, and new AITO M8 pre-sale—but the only on-sale mainstay that could truly deliver “see it, order it, take delivery” during the holiday was the AITO M7; other models’ firm orders or pre-orders had low cancellation thresholds and unreleased battle reports.
On-sale mainstay status: this means the 5,800 was not short-term volume pushed by a new-car launch but orders naturally collected during the holiday by a mature model that has been on sale for over two years—making the number more substantial.
2. Vertical Comparison: Where This Number Sits in M7’s Own Sales Curve
Daily baseline reference: from January to August 2026, the AITO M7’s cumulative retail sales were 75,144 units, averaging about 9,393 per month.
Daily average conversion: at this monthly average, the M7’s ordinary daily firm orders are roughly in the 300–400 range, while the daily average in the first three days of National Day was about 1,933—more than 5 times the ordinary level.
Delivery inertia support: the AITO M7’s cumulative deliveries have exceeded 450,000 units; the word-of-mouth effect from its installed base and the delivery efficiency of “order now, deliver now” are the foundation for concentrated holiday order collection.
3. The Three Underlying Factors Supporting the Substance of 5,800
Brand confidence recovery: after the cooperation model adjustment in mid-September, the average used-car prices of the AITO M7’s two main configurations briefly declined; after the new five-year agreement was signed on September 30, prices rose rapidly in early October—the extended-range Pro+ five-seat AWD version went from 234,600 yuan back to 238,800 yuan, and the extended-range Max five-seat long-range version rose from 256,800 yuan to 263,800 yuan. The recovery in used-car prices directly reflects the market’s restored confidence in the brand’s long-term operation.
Production capacity and delivery efficiency: the SERES super factory has over 3,000 industrial robots working in coordination, with 100% automation at key processes; currently mainstream M7 configurations take only 2–3 weeks from order to delivery.
Smart-driving reputation accumulation: during National Day, a million AITO users drove a cumulative 590 million kilometers, with assisted driving accounting for 54% of mileage; the system proactively avoided 47,000 potential collisions. Real-user smart-driving performance became the driving force behind holiday test-drive conversions at stores.
Overall, the 5,800 firm-order figure should be understood against the background of “no official battle report yet, channel figures first”; it shows high substance across three dimensions: share within the full lineup, its own sales baseline, and brand confidence recovery.
Source: Sina Guanchao (Sina News)
Original source account: Automotive Viewpoint
Original publication time: 2026-10-23 20:11:31 (Beijing time)
Original link: https://www.sina.cn/gc/article/niwfmnq2623466.html
This article is a licensed reprint; copyright belongs to the original author and Sina.