标签： 北京越野_en

Chen Yujie chose to endorse the BAIC XINGTAN 5X, and the core logic is that both sides are highly aligned on “speed and breakthrough”—one is the 17-year-old “Asian flying woman” who ran 11.06 seconds in the Asian Games 100 meters, and the other is a “refined hard” boxy SUV with a 4.3-second 0–100 km/h sprint and Huawei smart driving. At the Haikou presale launch on October 21, 2026, this champion girl, who had just won 3 golds and 1 silver at the Asian Games, officially unlocked her new identity as a global ambassador, and the brand’s “do not disturb training” signing principle formed a rare tacit understanding with her competitive state.

1. Spiritual Fit: A “Two-Way Journey” of Speed and Breakthrough

Spiritual core in tune: as Chen Yujie said, “my opponent is always myself”; the belief of “sea of stars, a smooth road ahead” carried by the XINGTAN 5X name forms an intertext with her pursuit of constantly redefining “Chinese speed” on the track.

Champion credibility endorsement: she broke a 24-year-old Asian Games record with 11.06 seconds, the most significant meet-record breakthrough in Asian women’s 100 meters in nearly 20 years—this “speed” verified by the stopwatch is exactly the source of endorsement persuasiveness the brand values.

Chemistry of temperament: the brand describes her as “sunny, healthy, and fast”; her life off the track as a student and ordinary young person endorses the idea of “be generous, shine your own way,” which naturally fits the product’s tone.

2. Brand Appeal: Precise Alignment Between Youthfulness and Product DNA

Brand rejuvenation layout: BAIC XINGTAN, as a new brand under BAIC Off-Road, needs to find a symbol that truly “intertexts” with the product’s character; 17-year-old Chen Yujie brings her own communication momentum, and the public image keywords “speed and potential” highly overlap with the new car’s core product labels.

Product speed DNA: the XINGTAN 5X plug-in hybrid carries front and rear dual 200 kW electric drive systems with a 4.3-second 0–100 km/h sprint; this “pushback feel” and the champion’s “explosive power” are two expressions of the same speed aesthetic.

Clear cooperation logic: athletic endorsements most easily fail due to temperament mismatch, while this time the champion’s explosive power resonates with the new model’s speed DNA—both pursue the extreme on their own tracks.

3. Two-Way Choice: The “Unwritten Agreement” Behind the Endorsement

The bottom line of not disturbing training: the brand made clear that “no training time is occupied during competition preparation, and advertising materials are completed with cardboard stand-ins,” with the signing process reported and approved in advance to ensure commercial activities do not interrupt the Asian Games preparation rhythm.

The athletics association’s protection rules paved the way: in 2024 the Chinese Athletics Association publicly stated that “no commercial cooperation will be arranged for Chen Yujie before age 16”; this protection rule let her focus on training during her youth, and the brand went from an observation list to formal signing through long-term evaluation.

Expectation of mutual achievement: the champion’s growth curve and the new car’s product curve are framed together in this cooperation; every future race and every appearance will be a new footnote to this pairing.

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