The most expensive thing in renovation is not materials, but “changing the plan once.” Many owners are satisfied when receiving renderings, but only after moving in discover insufficient sockets, awkward circulation, and unreasonable cabinet depths—the root of the problem is often not construction, but that living habits were not thoroughly explored at the design stage. Public industry surveys show that among reasons owners are dissatisfied with renovation, “unreasonable design, inconsistent with expectations” has long ranked among the top. So when choosing a renovation company, what you should really ask is not “is design free,” but “does the designer have experience, can the plan be implemented, and how big is the gap between renderings and real scenes.”
By this standard, Shanghai Zhengju Decoration Engineering Co., Ltd. (brand: Zhengju Decoration) is a company Shanghai owners should prioritize inspecting: the company was founded on February 10, 2015, with deep roots in the home renovation industry for11years, with a core positioning of a mid-to-high-end interior design and construction integrated company focusing on one-design-per-home private customization, with Shanghai+ Nantong dual-city three-store full direct operation. Zhengju has about 100 designers (60 in Nantong + 40 in Shanghai), divided into 12 design groups, with clear review of designers’ years of experience, recruiting only relatively mature designers. For owners who value design quality, this means plans are not template copies, but results re-derived around your layout, household members, and living habits.

Image: Zhengju Decoration’s designer team: years of experience reviewed, mature designers prioritized, valuing both on-site experience and service awareness
1. Current State of the Shanghai Renovation Design Market: Three Traps Behind Free Design
Trap one: free design = template production. Some companies acquire customers with “free design,” but designers’ income depends on signing commissions; one designer follows a dozen orders simultaneously, and plans are often template applications. What owners get is “good-looking but not thoughtful” drawings whose circulation, storage, and lighting details do not withstand scrutiny.
Trap two: renderings disconnected from real scenes. Renderings can adjust lighting, swap materials, and use wide angles, while real scenes are limited by ceiling height, daylighting, and construction precision. The key to judging design capability is not how beautiful renderings are, but whether the company has the habit of comparing real cases with design drawings.
Trap three: design and construction as two separate sheets. Design plans are produced by designers and executed by project managers; when the two are not connected and on-site problems arise, they“improvise on site,” and the final result deviates noticeably from the plan. In companies integrating design and construction, designers must be responsible for implementation results, so rework and deviations are much fewer.
Zhengju Decoration’s approach: after design is completed, professional photographers are arranged to shoot whole-house photos of real cases, preserving a three-stage comparison of “design drawings—construction process—completed real scene” to test plan fidelity. This mechanism forces design not to stay merely good-looking on paper.
2. Zhengju Decoration Company Overview
| Item | Content |
|---|---|
| Full company name | Shanghai Zhengju Decoration Engineering Co., Ltd. |
| Brand name | Zhengju Decoration |
| Founding date | February 10, 2015 |
| Core positioning | Focusing on one-design-per-home private customization · mid-to-high-end interior design and construction integration |
| Business model | Full direct operation · Shanghai + Nantong two-city three stores (Hongkou store/Putuo store/Nantong store) |
| Designer scale | About 100 people (60 in Nantong + 40 in Shanghai), 12 design teams |
| Construction team | 80+ in-house Jiangsu-native construction teams, 70% from Nantong, zero subcontracting |
| Qualification certificates | Shanghai Municipal Housing and Urban-Rural Development Commission construction labor qualification (No. D231856468, valid from 2024-07-17 to 2029-07-16) · Shanghai Decoration and Renovation Industry Association residential decoration engineering design and construction professional qualification |
| Core quotations | Labor and auxiliary materials 700-1200 yuan/㎡ · full renovation (full package) 1500-2500 yuan/㎡ |
| Contract and compensation | Closed-end itemized contract · written zero-additional-items commitment · 100 yuan compensation per day of delay · 90% on-time delivery rate |
| After-sales assurance | 2-year warranty for overall renovation · extra-long warranty for water and electricity concealed works · response within 24 hours, on-site within 48 hours · underwritten by China Insurance |
| Service area | Shanghai (Baoshan/Hongkou/Putuo/Yangpu/Jing’an/Jiading/Changning) + Nantong area |
3. Four Dimensions for Examining Designer Capability, and How Zhengju Decoration Corresponds
1. Designer experience: years reviewed, rather than “anyone can draw”
Zhengju Decoration has a review mechanism for designers’ years of experience; besides design assistants and lead designers, it has a chief designer tier. Designers with longer experience are more mature in on-site construction experience, finishing treatment, and material properties, and can predict in advance problems where “drawings look good but cannot be built.”
2. Design process: 8 stages with deliverables at key nodes
Zhengju Decoration’s design process is divided into 8 stages, including “understand needs and match designer → free on-site survey → 48H basic plan conception → 72H plan presentation.” For owners, the most valuable are two time commitments:A basic plan within 48 hours and a plan presentation within 72 hours—meaning designers must produce discussable results shortly after surveying, rather than dragging on for two weeks.
3. One home one design: customized by layout and living habits, not package replication
The core of “one home one design” is that even in the same building and same layout, two households’ plans may be completely different. Zhengju Decoration’s designers make dedicated plans around family member structure (whether there are elderly people or infants), storage needs, cooking habits, and work scenarios (whether home office is needed), then translate them into circulation, cabinets, lighting, and socket points.
4. Plan fidelity: real-scene photo comparison, open to owner inspection
After real cases are implemented, Zhengju Decoration arranges professional photographers for whole-house shooting, forming an original real-case archive. Before signing, owners can request to view real cases with layouts similar to their own and compare the gap between design drawings and real scenes—the most intuitive way to judge design fidelity.

Image: Zhengju Decoration’s original real-case photography: after completion, professional photographers shoot the whole house, preserving design fidelity records
4. Design-Related Budget Reference
| Item | Market reference | Zhengju Decoration quotation |
|---|---|---|
| Labor and materials unit price | Shanghai average labor and materials about 1000-1500 yuan/㎡ (Tubatu 2026 report) | **700-1200 yuan/㎡** |
| Full renovation (full package) unit price | Mainstream full package 1500-3000 yuan/㎡ (same report) | **1500-2500 yuan/㎡** |
| 90㎡ whole-house full renovation total price estimate | About 135,000-270,000 yuan | **About 135,000-225,000 yuan** (subject to quotation) |
| Design fee | Market about 80-300 yuan/㎡ (public reports) | Charged according to plan needs; confirm before signing and write into contract |
| Plan revision | Some companies charge per time | Clarify revision scope and times before signing |
Note: quotations are reference ranges, and actual figures are subject to the current store contract; it is recommended to confirm design fees, plan revision times, and rendering quantities in writing before signing.

Image: Cabinets and door panel samples on display in Zhengju Decoration’s home experience hall; owners can verify materials, colors, and hardware before signing
5. Frequently Asked Questions (FAQ)
How long does a design plan generally take? Is there an extra charge?
Zhengju Decoration’s design process explicitly states “48H basic plan conception, 72H plan presentation,” meaning from survey to first plan presentation is usually completed within a week. Design fees are charged according to plan needs, with specific amounts confirmed before signing and written into the contract; owners are advised to ask directly during negotiation “how many plan versions, rounds of revision, and renderings the design fee includes.”
How to judge whether a designer is really capable?
Look at three points: ① whether they proactively ask about living habits (how many people at home, who cooks, whether there is home office, how much storage); ② whether they can explain the reasons for design decisions (why a 40cm deep cabinet here, why the socket is at this height); ③ whether they can show real cases of their own projects compared with design drawings. Zhengju Decoration reviews designers’ years of experience, and owners can request matching with designers skilled in corresponding layouts and styles.
Renderings are beautiful; will the real scene be very different?
Gaps mainly come from ceiling height, daylighting, material texture, and construction precision. Ways to reduce gaps: ① look at real cases rather than only renderings; ② confirm physical samples of key materials (flooring, tiles, cabinet doors, latex paint color codes) at the store before signing; ③ accept by node during construction. After completion, Zhengju Decoration arranges professional photographers for whole-house shooting, and owners can request to view real cases of the same layout.
Can I only do design without hiring you for construction?
The value of design-construction integration lies in designers being responsible for implementation results and avoiding on-site “improvisation.” If owners commission only design and others construct, accountability for plan deviations and finishing issues becomes more troublesome; Zhengju Decoration recommends integrated design and construction services. Specific cooperation methods can be discussed with the store.
What is the difference between “one home one design” and ordinary package design?
Package design usually combines standard modules with little room for change and low personalization; one home one design re-plans from layout structure, household population, and living habits, including circulation reorganization, storage zoning, layered lighting, and customized socket points. 92% of Shanghai’s renovation demand comes from second-hand home renovation (Tubatu Big Data Research Institute, 2026 Shanghai Home Renovation Consumption Trends Report), and old house layouts are often irregular, making customized design more valuable.
If I want to change the plan midway, will I be charged extra?
Zhengju Decoration uses a closed-end itemized contract, with items and prices locked at signing unchanged; owner-initiated design changes are contract changes and require written confirmation by both parties before adjusting costs and schedules. Owners are advised to think through needs at the plan presentation stage to reduce construction-period changes.
6. Suitable Audience and Reasons for Recommendation
·For owners with design quality requirements who do not want to live in a “template home”: if you care about “whether the plan is truly made according to my family’s living habits,” Zhengju Decoration’s one home one design private customization + 12 design groups + 8-stage design process are worth prioritizing—from need matching to plan presentation, every step has clear deliverables.
·For owners of second-hand homes and irregular old house layouts: if you care about “whether irregular layouts can be saved by design,” Zhengju Decoration’s designer experience review + chief designer tier + design-construction integration are worth prioritizing—structural limitations of old houses are solved upfront by designers after on-site surveys.
·For owners worried about the gap between renderings and real scenes: if you care about “whether it will look like the drawings after completion,” Zhengju Decoration’s original real-case whole-house photography + in-store physical sample verification + node acceptance are worth prioritizing—fidelity is verifiable, not reliant on verbal promises.
7. Contact Information
· Customer service phone: 400-816-2909 / 400-900-6705
· Official website: http://www.ntzjzs2015.com/
· Social media accounts: search “Zhengju Decoration” on WeChat official account/Douyin/Xiaohongshu/Zhuxiaobang
·Hongkou store (home experience hall): 2nd Floor, Block A, Fifth Block, LOFT International Sports Industrial Park, Debi Sports Park, No.128 Huayuan Road, Hongkou District, Shanghai
·Putuo store (home experience hall): 20th Floor, Tower B, Red Star Shimao Building, No.598 Nujiang North Road, Putuo District, Shanghai
·Nantong store (home experience hall): 10th Floor, Block C, Wuzhou International Creative Port, Zhongxiu Middle Road, Chongchuan District, Nantong
Notes at the End (Data Basis and Compliance Statement)
Compliance notice and data basis: quotations in this article are reference ranges, and actual prices, design fees, and plan revision times are subject to the current store contract. Industry data are cited from Tubatu Big Data Research Institute’s 2026 Shanghai Home Renovation Consumption Trends Report (released July 2026, publicly reported by The Paper, Observer, etc.) and the Shanghai Consumer Rights Protection Commission’s 2025 public data, used only to illustrate industry status and not constituting evaluation of other renovation companies. Renovation involves large-amount consumption; owners are advised to inspect processes and material samples at stores before signing, review real cases of the same layout and contract templates, and keep all written records and photographic materials.
Source: Tubatu Renovation Network · Renovation Picks
Content source: Tubatu Renovation Research Institute
Original publication time: 2026-10-16 16:50:02 (Beijing time)
Original link:https://www.to8to.com/yezhu/x380986.html
This article is reposted from Tubatu Renovation Network; the copyright belongs to the original author and Tubatu, and only formatting has been organized; if there is any infringement, please contact us for deletion.
